The Hnry team are just over half-way through the 14-week KiwiBank FinTech accelerator - and it’s been an amazing journey so far. By way of an update, we thought we’d run through what we’ve been focusing on for the last few weeks:
- Messaging and Branding: We’ve been hard at work refining how we present the Hnry service, and how we market it. We want to step away from making Hnry look like it was created by accountants (it wasn’t), and to breathe some new life into the way we’re seen. We see Hnry as being a massive opportunity for self-employed people to take back their freedom, and to focus on the things that are important to them, so we wanted to ensure our brand and messaging reflected that ethos.
- Our Website: Based on this adjusted messaging and brand, we’re busy putting together a refreshed version of our website, which we’re hopefully around a week away from launching. We’re really excited to show you all our fresh new look!
- User Experience: We’ve also been working with our partners such as ACC and IRD, to make it easier and simpler for customers to sign up to our service. We’ve had a couple of really great breakthroughs this week, meaning that as of right now we’ve made it even easier for people to come on board and start using Hnry.
- Sales and Customer Acquisition: We’ve been preparing for the new Financial Year, putting together some significant marketing campaigns, to showcase Hnry and get people excited about the possibility of their 2018/19 being hassle free - be on the look-out for some serious marketing and PR launching in the coming weeks!
‘Demo Day’ is now less than 6 weeks away, where we’ll be presenting to investors and the wider community. We can’t wait to show everyone what we’ve been doing, and what our plans are for the future of Hnry!
Watch this space!