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Meet the UK Team!

We’ve been shouting it from the rooftops since February this year – your favourite tax automation service is now available in the UK! 🎉

While us suddenly popping up in a third territory might seem like magic, it definitely didn’t happen overnight. Over the past year, we’ve done a whole lot of market research, held many, many meetings between very awkward timezones, earned innumerable airpoints, and put in a ton of mahi.

It’s all paid off – we’re officially live and helping sole traders across the UK sort their taxes. But like with Hnry NZ, the best part about our new London office is definitely the people.

The Hnry UK whanau is full of cool new faces doing cool new things – as well as a few familiar faces who have made the UK home.

Meet our UK Team!

Manasé Mtopa and Annabelle Prime

“Excited to launch”

Heading our UK operation is the debonair Manasé Mtopa FCMA, a chartered accountant well-versed in UK’s tax rules. He was tapped by Hnry founders Claire and James Fuller in the early days, before there was even an office to work from – and he’s had a hand in everything that’s been built since.

“I know from experience how difficult it can be to manage your financial admin as a sole trader, which is why I was so excited to help launch Hnry UK,” Manasé says.

Although Hnry has been around for nearly a decade now (imagine!), Hnry UK is very much in startup mode. And like with any good startup, Manasé has focused on finding the right people for the right roles.

“It’s not just about skills – we’re looking for people who understand and can fit into the wider Hnry culture,” he says. “I’m really proud that Hnry is a much-needed service, supported by good people.”

“Always happy to help”

Speaking of good people, meet Annabelle Prime – Hnry UK’s Customer Care Team Lead and quiz queen (she’s the main reason the UK office is currently winning the tri-office Stuff Quiz competition).

Annabelle and her team are the first point of call for Hnry UK users, answering any and all questions about both our service and the UK tax system.

“I’ve worked in other customer-facing roles before, but what makes Hnry unique is the variety of people we speak to every day,” she says. “One moment it’s a freelancer asking about invoicing, the next it’s a builder wanting to know what materials they can claim. No two days are ever the same, which keeps things interesting—and we’re always happy to help!”

Jas Hindson and Christian Whitwell

“An awesome challenge”

When it comes to taxes, there are definitely similarities between Aotearoa and the UK - but there are also some key differences (GST vs. VAT, for example, or ACC levies vs. National Insurance contributions. Did we mention how complicated UK student loans are?).

To help adapt and build the Hnry UK app, the UK team includes a crack team of developers, led by Senior Engineer Christian Whitwell. Christian has an incredible wealth of knowledge and a deep love of smoked meats – both vital to the cause.

“Adapting the Hnry app for the UK market has been an awesome challenge,” says Christian. “It’s not just about translating features, but truly understanding the UK tax system and building a product that’s simple to use while holding its own in a competitive market.”

“Good vibes and the best people”

Finally, no new office would be complete without the old hands, which is why Hnry UK was so proud to welcome Jas Hindson on board.

Jas had just completed two years in the NZ office when she decided to move to the UK with her partner. Joining the UK office was a no-brainer.

“The UK team has been super welcoming,” she says, “but that’s what you can expect from any Hnry office. The vibes are always good and the people are the best!”

“Growing the engineering team has been one of the best parts of the job so far,” says Christian, “and Jas is such a valuable asset. Her existing Hnry background, combined with our fresh perspectives, makes the product even stronger.”

The UK office might be new, and facing all the challenges of a new product in a new market – but it’s also full of inside jokes, interpersonal competitions (thanks to one specific afterwork darts game), and laughter. Here at Hnry, we wouldn’t have it any other way.

“I enjoy coming to work every day,” says Annabelle. “We have such a great team that gets along so well and supports each other - which makes every day fun.”

A few of the Hnry UK team working hard

Fancy joining the team? Check out our careers page!


DISCLAIMER: The information on our website is for general educational purposes only. It doesn't cover all situations and circumstances, and shouldn't be taken as direct tax advice. If you're looking for specific help with your taxes, join Hnry and our team of experts can provide you with assistance tailored to your business needs.

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